Universal trap. Building is deterministic, your prompt either works or doesn't, you get an instant signal. Selling is probabilistic, delayed, often rejected. Solo founders need to schedule the unloved work like dental cleaning: 1 hour every morning before you let yourself open the editor. Not after, before. Otherwise it never happens.
Building feels good, selling doesn't, and it's stalling me before product-market fit. Help me schedule the unloved work: a daily 1-hour selling block before I'm allowed to open the editor. Define what selling concretely means for [product] each day, outreach, posts, calls, so I can't dodge it. Build me the routine.