Almost always one of: (1) Onboarding didn't show the value in 60 seconds, they got lost and gave up. (2) Pricing tier was confusing, they picked wrong and feel ripped off. Watch the first 5 refund recordings (Hotjar, PostHog). The pattern is usually the same screen. Fix that one screen and refund rate drops 50%+.
I'm getting refund requests in week 1 for [product]. The cause is usually onboarding not showing value in 60 seconds, or a confusing pricing tier. Give me a plan to review the first 5 refund session recordings, the specific signals to look for, and how to fix the one screen most likely causing them.